Why Search Engine Spiders Can’t Index Your Pages II

There are many other elements that are important if you want to have high rankings.

Solution: Check the HTML code of your web page with IBP’s Top 10 Optimizer. IBP’s Top 10 Optimizer compares your web page with the top ranked pages and it will tell you in detail how to change your web page so that it can get top 10 rankings.

4. Your Web Server Sends The Wrong Status Codes
Some web servers send wrong status codes. When a search engine spider requests a web page from your site then your server sends a response code. This should be the “200 OK” code.

Unfortunately, some servers send a “302 moved” or even a “404 not found” response code to the search engine spiders although the web page can be displayed in a normal web browser.

In that case, search engines will think that the web page doesn’t exist and they won’t index the page.

Solution: Use the search engine spider simulator to find out which response code your web server returns to search engines. If the response code is not “200 OK”, IBP’s search engine spider simulator will return a warning message. ( Editor’s Note: You can also check your status code with our free HTTP Server Response Code Checker )

If you want to get top rankings on Google and other search engines then you must make sure that search engines don’t misunderstand your pages. Use the tips above to make sure that search engines see what you want them to see.

Source : www.articlecircle.com/internet-marketing/joining-forums-can-boost-traffic-and-be-fun.html

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Posted in: Search Engine,Search Engine Spiders,Search Engines

Why Search Engine Spiders Can’t Index Your Pages I

Why Search Engine Spiders Can’t Index Your Pages

HTML Problems Can Prevent Indexing
This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won’t list your website no matter what you do.

This can have several reasons:

1. The HTML Code Of Your Web Pages Is Meaningless To Search Engines
Search engines use very simple software programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines.

Search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats.

If you use JavaScript links for your website navigation then search engines might not be able to find your website page.

Solution: Check your web pages with a search engine spider simulator. Spider simulators will show you how search engines see your web site.

If you use IBP’s search engine spider simulator, you can even enter the name of the spider, so that you can test if Google and Yahoo get different results when they visit your web pages.

2. The HTML Code Of Your Web Page Contains Errors
Some HTML errors can prevent search engine spiders from indexing your web pages. While most search engine spiders can deal with minor code errors, some of them will send faulty information to search engine spiders.

For example, your web page could contain a tag at the top of the page that tells search engines “the web page ends here” although your main content has not been reached.

Solution: Check the HTML code of your web pages with an HTML validator tool. You can find an HTML validator in the free IBP trial version.

3. The HTML Code Of Your Web Pages Doesn’t Contain The Right Elements
If you want to get high rankings for a special keyword then this keyword must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.

Source : www.articlecircle.com/internet-marketing/joining-forums-can-boost-traffic-and-be-fun.html

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Posted in: Search Engine,Search Engine Spiders,Search Engines

Factors Determining Google Advertising

The most popular online advertising tool in market nowadays is Google AdWords. People who has something to offer in the form of products and services are diverting towards Google AdWords even if all of them are not getting the same return. Many people loose a lot of money either through fraud clicks or poor techniques adopted by them. Google adword is the top money making program and there are ways to use this program for free.

People loose a lot of money on Google AdWords but if they follow certain tips, this would give them a better CTR (click through rates) and help to generate more sales. In your Google AdWords posting Google allows you to put in a few sales punch lines.

As Google is the most used search engine in the world, every webmaster has the goal of getting listed in the top of Google results. All have their own ways to accomplish this objective. PPC (pay per click campaign) with Google AdWords is considered as the easiest way, no doubt it is expensive.

PPC campaigns are very useful to manage and optimize each individual ad. You can determine which ads are performing well and which are not. To monitor the ads you require constant monitoring of keywords and click thru rates. The other point to remember is the conversion ratio so that you can see how much money is spend by you in relation to the sales you are getting. There can be an instance where you had spent a lot of money in just a few minutes with no sales at all.

You need to follow certain tips for Google AdWords for successful advertising campaign. This can help to pick up your online sales and increase the rate of CTR (click through rate). Even through the task of posting a single Google adword campaign looks very easy still you need to follow the certain tips. These tips were generally introduced by Michael Cheney.

• Always capitalize your ads
• Generate killer headlines!
• Do not bother to compete with others on expensive keywords
• Concentrate on your ad phrases and study every possibility
• Throw questions back to your potential buyers that would see your ad
• Filter unnecessary target groups through the use of qualifiers in your ads
• Do not waste money on sticking more than one keyword for each single ad
• Learn from past mistakes and successes and built on them

Thus Google advertising can be fruitful if you follow the above guidelines carefully and optimally utilize your money through the use of AdWords and ppc campaigns.

Source : www.articlecircle.com/internet-marketing/factors-determining-google-advertising.html

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Posted in: Google Advertising

Local Search Engines – The Best Bet

Nowadays, many SEO friendly websites offer tailored and easy to understand online marketing techniques. What’s great about this is that you can customize the strategies that work for you, eliminating the ones that don’t or else you are not interested in. Sound good? Of course it is! You are in control of your destiny and in the fate of your company. But the good thing is that it doesn’t take a huge commitment of time, money, or effort, but can be done in an easy cost-effective way.

As many people employ the Internet to find local businesses, online local advertising is a successful and powerful method of profit generation. Gone are the days of people opening up their newspapers and turning to the back section to find needed services or paging through phone books seeking the right company in their local area.

Today, it is quicker to do an online search. Most people have access to a computer at home or at work and can quickly search for what they need online. An online search can be done in seconds, much quicker than it takes to even find a newspaper. Your business needs to be visible through the Internet, if you want to maximize your business opportunities.

Having your own online website describing your products and services is the best form of local business marketing because it puts your company out in the open, maximizing your potential to grow business opportunities. The main objective of a local search engine is to educate and inform prospective local customers.

To gain organic search traffic in this regard, state your business address, contact telephone number, contact name, web address, online e-mail address, and any other pertinent information to gain maximum visibility. The more information you put out there, the better your chances of that customer needing your services finding you and contacting you.

People perform generalized local searches to find out the details about local businesses. Consumers also prefer local business articles. Incorporation of keywords and phrases into an online website can be a hard task when you do not know about online local advertising. The best approach to complicated online marketing strategies is to identify and hire the services of a professional marketing specialist in the field of local advertising and they will help you optimizing your visibility to targeted consumers.

Choosing and selecting a local business marketing specialist or company should be done with utmost care and caution. There are many local business marketing specialists available online; however, a wide range of companies produce different results. Some of these marketing companies offer unique features like local couponing, like CitySlick.

They may also render guaranteed services in the unique field of local advertising at affordable rates to benefit customers. Your best bet is researching experts in this field to see what they can do for you. Don’t hire the first one you interview either. Make sure you carefully select the expert who will help your business and get you the results you are looking for.

Source : www.articlecircle.com/internet-marketing/local-search-engines-the-best-bet.html

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Posted in: Local Search Engines,Search Engines

Gear Up Towards Ecommerce Success

Online shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers and of course, earn big money online.

There is a very bright future for ecommerce websites. As long as there are needs that should be met, there will be customers. For ecommerce website owners, earning money online can be so easy. If people need your products and services, your website will stay alive as long as you want.

Online Competition For Ecommerce Websites

Because of the increasing numbers of online shoppers, there is a need for more ecommerce websites. The problem, however, is that there seem to be several ecommerce websites now. A lot of business persons have answered the call to sell something online. This makes online competition very tough.

Just think about this, if you sell health and beauty products online, there are hundred more several websites like yours. They also offer the same products and services. If there is one customer looking for a health product, he has a hundred choices to choose from. So how can you increase your website’s chance of getting that customer?

Plan Ahead And Market Your Ecommerce Website

This is one thing that most ecommerce website owners do not completely understand. Most of them think that once they have set up their websites, they don’t have to do anything anymore. They will just sit and wait for sales. This may be true ages ago, but with the tough competition now, if you don’t do anything, you won’t get any sales.

Ecommerce websites need two things to consider. First is planning and the second is marketing. Before setting up the website, there must be a thorough planning first. In planning, you must consider the target market, budget, design and other factors that will affect the overall performance of the website.

Second is website marketing. After you have set up your website, you need to work on a marketing campaign. Through marketing, you can make your website more popular and visible to your target market. There are several web marketing options which you can use. The choice of the web marketing option depends on the need of your website.

Remember not to stop working on your website after the set up. If you stop working on it, the sales will also stop. Continually market your website for continuous sales.

Source : www.articlecircle.com/internet-marketing/gear-up-towards-ecommerce-success.html

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Posted in: Ecommerce,Ecommerce Success,Ecommerce Websites

Make Money Online With Internet Marketing

Make money online is what many many people dream. The idea of working online gives us a lot of benefits such as the freedom of working at your own pace, working in your underwear, no need to wake up early, escape the morning traffic rush & so on. The benefits is just too many to say it here.

There are many ways to make money online but there are one important tool you need to master to be able to generate an income online. This important tool is the Internet. You need to understand how it works to be able to tap on this great resources. With this, Internet marketing plays an important role in helping you to make money online. You will be lost without any knowledge in internet marketing.

There are many marketing techniques in Internet Marketing but I won't go into much detail into it. So now how do you really make money online with Internet Marketing? There are many ways to do that.

Many people blog for a living. They blog about anything that interest them & the readers. Blogging is one medium people use to get traffic & it turn convert that traffic into income. Bloggers sell advertising ads space to advertisers. There are also many programs in the internet such as PayPerPost, Text Link Ads, Paid Reviews for them to monetize their blog. As such, blogging is a popular way to make money online.

Another popular way is doing internet network marketing to make money online. There many popular network marketing or MLM programs out there. A good example is the Success University. Most network marketing programs do offer recruiting by using the internet without having to face the person. However, you need to be very good in internet marketing.

Now the most easiest way to make money online is none other than affiliate marketing. You don't have to have a product, a website, no need to keep track on inventory, no need to handle credit cards transaction, don't bother about customer enquiries & many more.

This means that you promote other people products in exchange for a commission. It is the most easiest proven business model to make money online. You will be given a affiliate link plus a few marketing tips or tolls from the product owner. However not all product owners provide you marketing tools.

All you need to do now is to promote your chosen affiliate program link & if someone click on your link & decided to buy it, you make a commission from the transaction.

I would suggest to you if you are just starting out on your quest in achieving your financial freedom online, becoming a affiliate marketer is best & easiest way in making money online. Just go here to get access & get started to become a super affiliate marketer immediately.

In summary, in order to make money online, you need to be knowledgeable in internet marketing. The success depend on your understanding of the internet skills. The internet is so huge that the potential of making money online can never end.

Source : www.articlecircle.com/internet-marketing/make-money-online-with-internet-marketing.html

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Posted in: Internet Marketing,Money Online