Why Search Engine Spiders Can’t Index Your Pages II

There are many other elements that are important if you want to have high rankings.

Solution: Check the HTML code of your web page with IBP’s Top 10 Optimizer. IBP’s Top 10 Optimizer compares your web page with the top ranked pages and it will tell you in detail how to change your web page so that it can get top 10 rankings.

4. Your Web Server Sends The Wrong Status Codes
Some web servers send wrong status codes. When a search engine spider requests a web page from your site then your server sends a response code. This should be the “200 OK” code.

Unfortunately, some servers send a “302 moved” or even a “404 not found” response code to the search engine spiders although the web page can be displayed in a normal web browser.

In that case, search engines will think that the web page doesn’t exist and they won’t index the page.

Solution: Use the search engine spider simulator to find out which response code your web server returns to search engines. If the response code is not “200 OK”, IBP’s search engine spider simulator will return a warning message. ( Editor’s Note: You can also check your status code with our free HTTP Server Response Code Checker )

If you want to get top rankings on Google and other search engines then you must make sure that search engines don’t misunderstand your pages. Use the tips above to make sure that search engines see what you want them to see.

Source : www.articlecircle.com/internet-marketing/joining-forums-can-boost-traffic-and-be-fun.html

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Posted in: Search Engine,Search Engine Spiders,Search Engines

Why Search Engine Spiders Can’t Index Your Pages I

Why Search Engine Spiders Can’t Index Your Pages

HTML Problems Can Prevent Indexing
This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won’t list your website no matter what you do.

This can have several reasons:

1. The HTML Code Of Your Web Pages Is Meaningless To Search Engines
Search engines use very simple software programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines.

Search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats.

If you use JavaScript links for your website navigation then search engines might not be able to find your website page.

Solution: Check your web pages with a search engine spider simulator. Spider simulators will show you how search engines see your web site.

If you use IBP’s search engine spider simulator, you can even enter the name of the spider, so that you can test if Google and Yahoo get different results when they visit your web pages.

2. The HTML Code Of Your Web Page Contains Errors
Some HTML errors can prevent search engine spiders from indexing your web pages. While most search engine spiders can deal with minor code errors, some of them will send faulty information to search engine spiders.

For example, your web page could contain a tag at the top of the page that tells search engines “the web page ends here” although your main content has not been reached.

Solution: Check the HTML code of your web pages with an HTML validator tool. You can find an HTML validator in the free IBP trial version.

3. The HTML Code Of Your Web Pages Doesn’t Contain The Right Elements
If you want to get high rankings for a special keyword then this keyword must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.

Source : www.articlecircle.com/internet-marketing/joining-forums-can-boost-traffic-and-be-fun.html

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Posted in: Search Engine,Search Engine Spiders,Search Engines

Local Search Engines – The Best Bet

Nowadays, many SEO friendly websites offer tailored and easy to understand online marketing techniques. What’s great about this is that you can customize the strategies that work for you, eliminating the ones that don’t or else you are not interested in. Sound good? Of course it is! You are in control of your destiny and in the fate of your company. But the good thing is that it doesn’t take a huge commitment of time, money, or effort, but can be done in an easy cost-effective way.

As many people employ the Internet to find local businesses, online local advertising is a successful and powerful method of profit generation. Gone are the days of people opening up their newspapers and turning to the back section to find needed services or paging through phone books seeking the right company in their local area.

Today, it is quicker to do an online search. Most people have access to a computer at home or at work and can quickly search for what they need online. An online search can be done in seconds, much quicker than it takes to even find a newspaper. Your business needs to be visible through the Internet, if you want to maximize your business opportunities.

Having your own online website describing your products and services is the best form of local business marketing because it puts your company out in the open, maximizing your potential to grow business opportunities. The main objective of a local search engine is to educate and inform prospective local customers.

To gain organic search traffic in this regard, state your business address, contact telephone number, contact name, web address, online e-mail address, and any other pertinent information to gain maximum visibility. The more information you put out there, the better your chances of that customer needing your services finding you and contacting you.

People perform generalized local searches to find out the details about local businesses. Consumers also prefer local business articles. Incorporation of keywords and phrases into an online website can be a hard task when you do not know about online local advertising. The best approach to complicated online marketing strategies is to identify and hire the services of a professional marketing specialist in the field of local advertising and they will help you optimizing your visibility to targeted consumers.

Choosing and selecting a local business marketing specialist or company should be done with utmost care and caution. There are many local business marketing specialists available online; however, a wide range of companies produce different results. Some of these marketing companies offer unique features like local couponing, like CitySlick.

They may also render guaranteed services in the unique field of local advertising at affordable rates to benefit customers. Your best bet is researching experts in this field to see what they can do for you. Don’t hire the first one you interview either. Make sure you carefully select the expert who will help your business and get you the results you are looking for.

Source : www.articlecircle.com/internet-marketing/local-search-engines-the-best-bet.html

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Posted in: Local Search Engines,Search Engines