Short Cut Your Book's Success with Self-Publishing II

On Print Books--Print on Demand Two Ways

1. Hire the Publisher/Printer yourself to just print your book from your word file. Companies like Deharts.com will put your files into Portable Document Format (PDF) to sell on your web site or another site you choose to sell your books. A complete explanation of these opportunities are included in the "How to Write your eBook or Other Short Book--Fast!"

For Deharts and a few other publishers (we call it Print on Demand--POD) you keep all of your book's rights and once your pay from $4-$7 per book, depending on the length, you get the books delivered to you and you get to keep all of the profits. They will print small runs of your book such as 100-500 copies.

Note from you bookcoach. Don't print more books than you can sell in three months. This helps your cash flow and will keep your promotion going.Without marketing and promotion you book will die on the vine.

The advantages? The author is in charge of the book, takes delivery, and will provide a web site where he or she will sell the book. Then, you keep 100% of the profits. The process takes about 6-8 weeks, although it can be faster. Another benefit is that you can start selling your book in 6 weeks rather than 12-18 months with traditional publishing. You get immediate sales to increase your cash flow.

If f you sell your book on your web site, you will make at least 93% of the profits after you pay your credit card merchant such as Pay Pal or Click Bank.

2. Hire Full-Service Print on Demand Publisher/Printers who each charge you an up front fee to set up. They too take your word files and put into Portable Document Format. They may even format your book and provide a cover for you.

For a fee from $500-$800, these companies will give you an ISBN number if you plan to sell your book on someone else's web site or in a brick and mortar bookstore. They will list you in BooksinPrint.com. These companies offer you their Web site to sell your book. But again, the author must learn about Internet marketing (article marketing) from a good coach or book to get targeted potential buyers to the book web site.

The downside? Check to see if you need these services. You don't need an ISBN # if you sell from your own web site. You probably won't sell your book in a brick and mortar book store.
It's a lot of work and you can't compete with big publishers.

Think about your book and where your best market is. Opinions from Dan Poynter, John Kremer, and myself say, "Bookstores are a lousy place to sell books." Walk ins are not looking for an unknown author's book. Other choices is the world wide web, because books are the # one seller there. Small business people want to buy all kinds of books and they will do it on the Web.

The biggest down of this full-service Print on Demand to me is no control over my book. Here, you must buy back each book from the printer/publisher at a wholesale price--almost half of what you will sell it for. So, your profits are limited.

Buyer Beware: Before you buy any marketing packages from POD businesses, know that they won't promote your book at all. Consult a book and book marketing coach and learn how you can put together a simple plan and action steps that are mostly free.

With article marketing you can become known world-wide. You write the articles and submit to article directories. Your audience goes to them to get free information and if they like your short pieces, thousands will visit your book selling site each day, and with the right sales message, many will buy.

Source : www.articlecircle.com/internet-marketing/short-cut-your-books-success-with-self-publishing.html

Posted in: Book of Success,Self-Publishing,Short Cut